Storefront (“we”, “us”, “our”) operates the website thestorefront.io (the “Site”) and provides software, demos, and services for Shopify brands (the “Services”). This Privacy Policy explains what information we collect, how we use it, and the choices you have.
Quick summary
- We collect only what we need to provide Services, demos, and recommendations for your business.
- We do not sell your personal information.
- We share data only with trusted service providers (“processors”) that help us run the Site (hosting, analytics, email, forms) under contract.
- We send appointment emails and, if you opt in, marketing emails. You can unsubscribe anytime.
Information we collect
Information you provide directly (for example via our waitlist, demo forms, or contact):
- Contact details (full name, work email)
- Store URL and category
- Monthly revenue range
- Team size
- Biggest pain points / use cases
- Notes you choose to share
- Consent preferences (e.g., marketing opt-in)
Information collected automatically:
- Device/browser data and approximate location derived from IP
- Usage data (page views, clicks, referrers) for analytics and site reliability
- Cookies or similar technologies (see “Cookies & analytics”)
How we use your information
- Provide and improve the Site and Services
- Run demos, evaluate product fit, and send tailored recommendations
- Contact you about your inquiry or to schedule onboarding/appointments
- Send service notices and, with your opt-in, marketing emails about features, updates, and offers
- Maintain security, prevent abuse and fraud, and comply with legal obligations
Legal bases (where applicable)
We rely on: (i) performance of a contract (providing demos/appointments you request), (ii) legitimate interests (improving Services, security, fraud prevention), and (iii) consent (marketing emails, certain cookies).
Sharing of information
We do not sell your personal information. We share it only with service providers that process data on our behalf and under contract, such as:
- Hosting and infrastructure
- Email and communications tools
- Form handling and customer support tools
- Analytics (see Cookies & analytics)
We may disclose information if required by law or to protect our rights, users, or the public.
Cookies & analytics
We use cookies and similar technologies to operate the Site, understand usage, and improve performance. You can manage cookies through your browser settings. Where required by law, we’ll request consent for non-essential cookies.
Data retention
We keep information only as long as necessary for the purposes outlined above, to comply with legal obligations, or resolve disputes. We then delete or anonymize it.
Security
We implement reasonable administrative, technical, and organizational safeguards designed to protect personal information. No system is 100% secure; please use the Site responsibly.
International transfers
If we transfer information across borders, we use appropriate safeguards consistent with applicable law.
Your privacy rights
Depending on your location, you may have rights to access, correct, delete, or receive a copy of your data, and to object or restrict certain processing, or withdraw consent. To make a request, contact us at the email below.
Marketing communications
We send marketing emails only if you opt in. You can unsubscribe anytime using the link in our emails or by contacting us. We may still send service or transactional messages (e.g., appointment confirmations).
Children’s privacy
Our Site is not intended for children under 16, and we do not knowingly collect personal information from them.
Changes to this policy
We may update this Privacy Policy from time to time. We’ll change the “Last updated” date above and, when appropriate, notify you through the Site or email.
Contact us
If you have questions or requests about this policy, contact us at support@thestorefront.io.
This policy is provided for general information and is not legal advice.